"Happiness" will be the campaign: "Happiness is coming if you vote NO!" This approach meets resistance from colleagues who see it as an affront to the many who have suffered under Pinochet, but René confidently commissions jingles and celebrities to join in delivering the message: "Chile: happiness is coming!!!"ĭirector-producer Pablo Larraín explains. "Everyone wants to be happy," René says in his quiet, convincing way. The people are frightened, as are the leaders of the NO movement once they realize they are being shadowed and often directly confronted by Pinochet's secret police, the DINA.
With the opposition outspending them an estimated 30 to 1, NO must come up with campaign ads that speak to the heart of the people of Chile and motivate them go to the polls. Reviewing materials already created for the campaign, René is convinced their grim, endless montages of killings, torture, tanks and tear gas will turn off voters. While she belittles her husband's involvement with the opposition, commonly known as The NO, René just wants them to get back together and live as a family with their son, Simon. René's estranged wife, Verónica Caravajal (ANTÓNIA ZEGERS), is a radical activist who believes the plebiscite is a fraud and refuses to legitimize the dictator and his bogus referendum by voting. René's boss, Lucho Guzman (ALFREDO CASTRO), just happens to be a high-ranking member of Pinochet's advisory board.
#Judas kiss movie 2010 official tv
Saavedra is a "closer," a seducer of clients with his soft voice and good looks he oozes sincerity in setting up presentations, whether it's a TV campaign for the latest soft drink or the most important event in the life of his country. His 15-year regime had been characterized by its disregard for human rights, murders, imprisonments, exiles and "desaparecidos," the ones who just disappeared.Ī coalition of 16 political parties in opposition to the dictatorship approaches a brash young advertising executive, René Saavedra (GAEL GARCíA BERNAL), to spearhead their campaign. In 1988, pressured by his most powerful and generous foreign ally, the United States of America, Chilean dictator General Augusto Pinochet calls for a referendum on his presidency.